For Sally Beauty’s annual sales conference at Omni Las Colinas in Dallas, Lushra planned and designed custom brand reveal builds that elevated the traditional trade show experience. Three new brands were unveiled through large-scale custom builds, life-size 3D-printed props, and editorial-style product displays designed for visibility, storytelling, and sales impact. From concept to on-site execution, Lushra partnered closely with the Sally Beauty team to deliver a cohesive event design aligned with the goals of a high-profile sales conference.